Following its separation from the State Hermitage Museum in St. Petersburg in support of war-torn Ukraine, the Hermitage Amsterdam has adopted a new name and identity. New agreements with the British Museum in London, the Centre Pompidou and the Smithsonian American Art Museum were revealed on Monday, along with the new name, H’ART Museum, for the Dutch institution.
The H’ART Museum has announced that the alterations will take place beginning in the month of September. “It’s an exciting new step for us, a contemporary and future-proof model,” Annabelle Birnie, the museum’s director, said during a news conference. She went on to say that everything from significant art exhibitions to specialised offers will be a part of the museum’s upcoming programme, calling it a “multi-voiced reflecting the times we live in.”
The first major exhibition to be held there will open in the middle of 2024 and will focus on Wassily Kandinsky, a pioneering Russian-born abstract painter who became a French citizen in 1933. This exhibition will be presented in partnership with the Centre Pompidou. The video work Clubbing by Martine Gutierrez is currently on display at H’ART Museum thanks to a loan from the Smithsonian American Art Museum, and the museum plans to co-host an exhibition with the British Museum titled “Feminine Power” in 2026.
In 2009, the Hermitage in St. Petersburg expanded to Amsterdam, where it held several successful exhibitions of items from its primary collection. After remaining mostly silent on Russian geopolitics throughout their nearly two-decade-long cooperation, the Dutch Hermitage declared that the February 2022 invasion of Ukraine “crossed a line,” adding, “War destroys everything.” The following month, it cut all connections with Russia.
When Birnie declared, “We look beyond borders in collaborations with world-famous museums to introduce our visitors to the most beautiful art from all ages that opens our eyes with its themes and stories, touches our hearts, and shows us our world of yesterday, today, and tomorrow,” he wasn’t joking. We want to talk about it.
The last update on the procedure is The Hermitage Amsterdam, and Belgium’s HART magazine have resolved their differences on the museum’s planned rebranding to H’ART Museum. After the museum announced the rebranding, which takes effect on September 1, the art periodical filed a legal protest to the name change but has now decided in “good consultation” also to alter its name.
With input from both sides, the art magazine has decided to rebrand itself to protect the editorial independence of its staff. The terms of the settlement were not disclosed.
Image Courtesy: Ilvy Njiokiktjien for The New York Times
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